Fix
Fixing brand or product issues involves evaluating and refining key elements such as your logo, messaging, visual identity or overall brand positioning to ensure consistency, clarity and alignment with your target audience.
Typically it involves updating outdated design elements, clarifying the brand’s voice and ensuring a cohesive experience across all brand touch-points (from digital to packaging).
Who would benefit?
STARTUPS
New companies needing a strong brand to stand out.
RETAIL BUSINESSES
Introducing new products and brands to differentiate.
NICHE MARKETS
Targeting specific audiences with a unique brand.
E-COMMERCE
Online businesses needing distinct branding for recognition.
SERVICE PROVIDERS
Building trust through a cohesive brand.
NOT-FOR-PROFITS
Communicating mission and values effectively.
Examples:
Key items we could explore:
DEFINING YOUR BRAND
Brand Positioning
Ensuring the brand's value proposition and market positioning are clear and distinct from competitors.
DEVELOPING A UNIQUE VISUAL IDENTITY
Consistency
Ensuring brand elements (like logo, colors, fonts) are consistently applied across all touchpoints (website, social media, print materials, etc.).
Logo
Refining or redesigning to ensure it accurately represents the brand and is visually appealing.
Tagline
Adjusting or creating a more impactful and memorable tagline.
Color Palette
Adjusting colors for better harmony, relevance, or brand alignment.
Typography
Updating fonts to ensure readability and consistency across all platforms.
Visual Style
Updating imagery, icons, and graphics to better reflect the brand's personality.
CRAFT A COMPELLING BRAND VOICE
Brand Messaging
Revising the tone, voice, and key messages to ensure clarity, consistency, and resonance with the audience.
ACTIVATE, ENGAGE AND BUILD COMMUNITY
Customer Experience
Improving how the brand interacts with customers across various touchpoints, ensuring a cohesive and positive experience.
Website & Digital Presence
Enhancing the online experience to align with the refreshed brand identity and improve user experience.
POPULAR BRAND & PRODUCT SERVICES
Whether it’s creating a logo, re-energising your business with a brand re-fresh, bringing to life product packaging or providing brand and marketing support, I’ve got you covered.