Support
Supporting a business with brand work involves creating a strong and consistent brand that resonates with its target audience.
It’s about delivering a cohesive, authentic experience at every customer interaction.
As a brand creator, designer and marketing co-pilot, I work with your team to ensure your brand communicates clearly, functions smoothly, and engages with customers and employees in a consistent manner.
Who would benefit?
START-UPS & NEW BUSINESSES
To establish their brand identity.
E-COMMERCE
For a strong online presence and consistent messaging.
CONSUMER GOODS
To maintain product consistency and market relevance.
TECH COMPANIES
For clear communication of complex products.
HEALTHCARE & WELLNESS
To build trust and brand loyalty.
LUXURY BRANDS
To maintain exclusivity and high value.
HOSPITALITY & TRAVEL
To attract and retain customers.
ENTERTAINMENT & MEDIA
For engaging brand positioning.
RETAIL CHAINS
For consistent branding across locations or online.
NON-PROFITS
To communicate their mission and build trust.
Examples:
Key items we could explore:
DEFINING YOUR BRAND
Mission & Values
Clarify core purpose and long-term goals.
Target Audience
Identify who your business is serving. Understanding demographics and problems or frustrations help guide brand messaging.
Value Proposition
Communicate the unique value your business provides. What sets it apart from competitors?
DEVELOPING A UNIQUE VISUAL IDENTITY
Logo Design
Create or refine a memorable logo that reflects the essence of the brand.
Color Palette
Choose a colour scheme that aligns with the brand’s personality and appeals to its target audience.
Typography
Select fonts that complement the brand’s identity. Consistency in typography enhances brand recognition.
Imagery
Define a style for images and graphics (e.g., photography, illustration) to maintain visual consistency across all platforms.
CRAFT A BRAND VOICE AND MESSAGING
Tone & Messaging
Develop a consistent voice for all communications—whether it’s friendly, professional, authoritative, etc..
Brand Story
Share the narrative behind your business, helping customers connect emotionally.
Tagline/Slogan
Create a memorable slogan that summarises your brand's essence and value.
CONSISTENCY ACROSS CHANNELS
Website
Ensure the website reflects the brand identity, with consistent messaging, design, and user experience.
Social Media
Develop a strategy for consistent content, ensuring posts, visuals, and tone align with the brand.
Print & Packaging
Align business cards, brochures, and product packaging with the brand’s visual identity.
CUSTOMER EXPERIENCE (CX) AND BRAND TOUCHPOINTS
User Interface (UI)/User Experience (UX)
Ensure your digital platforms offers a smooth and pleasant experience for users.
Physical Experience
If your business has physical locations, the store environment or office should reflect the brand identity.
MONITOR AND EVOLVE THE BRAND
Brand Audits
Regularly assess how your brand is performing in the market, checking for consistency and relevance.
Feedback Loops
Gather feedback from customers, employees, and stakeholders to understand brand perception.
Adaptation
Evolve needed to stay relevant with market changes, trends, and customer expectations.