Re-Energise
Is your brand due for an upgrade?
Re-energising your brand or product with an updated look and feel can appeal to your audience and make you feel relevant again.
This can involve refreshing the logo, messaging, identity, packaging or overall brand strategy to reinvigorate customer interest, boost brand perception, and improve market competitiveness. It’s about revitalising the brand to better connect with customers and drive growth.
Who would benefit?
ESTABLISHED BUSINESSES
Looking to stay relevant or attract a new audience.
COMPANIES WITH OUTDATED BRANDING
In need of an updated look to reflect modern trends.
BUSINESSES EXPANDING INTO NEW MARKETS
Wanting a more appealing or diverse brand image.
A BUSINESS SHIFTING IN A NEW DIRECTION
To align with new values, products, or services.
COMPANIES FACING DECLINING ENGAGEMENT
Needing a revitalised brand to reconnect with customers or staff/team members.
Examples:
Key items we could review & update:
DEFINING YOUR BRAND
Brand Story
Refining the narrative to better connect with customers and communicate the brand's values.
Marketplace & Positioning
Understand your where you are and the opportunities of a re-energised positioning.
DEVELOPING A UNIQUE VISUAL IDENTITY
Logo
Simplifying, modernising, or adjusting for better recognition.
Colour Palette
Updating colours to align with current trends or brand values.
Typography
Refreshing fonts to create a more modern or consistent feel.
CRAFT A COMPELLING BRAND VOICE
Brand Messaging
Revising the tone, voice, and key messages to ensure they resonate with the target audience.
ACTIVATE, ENGAGE AND BUILD COMMUNITY
Website & Digital Presence
Redesigning or optimising online platforms to reflect the updated brand.
Marketing Materials
Updating brochures, business cards, and promotional materials to match the new look.
Packaging
Refreshing product packaging to improve appeal and alignment with brand identity.
Social Media Profiles
Updating visuals and messaging across social media channels.