Vision Australia

Rebranding Vision Australia – Blindness. Low Vision. Opportunity.

The challenge: Vision Australia is Australia’s largest provider of disability services to people who are blind or have low vision. The Vision Australia rebrand required an easily accessible identity for people who are blind or have low vision, and one that better represented the passion, commitment and exciting transformation the organisation was undergoing to improve services and community support.  

The new brand design represents the idea of linking Vision Australia’s clients staff, volunteers, donors and community together in a way that benefits people who are blind or have low vision. The rebrand adheres to best practice standards, the colours of yellow, navy and white are high contrast and provide best visibility for the people with vision impairment. 

As part of the brand launch, Vision Australia commissioned a series of photography that showcased the new brand visual and strategic direction of the company. The images included actual clients, friends, family and Vision Australia team members were key assets of the brand demonstrating a re-energized organisation whose commitment to client-centred, empowering and positive outcomes all of it’s were used across updated collateral, web, digital and signage.

Project items delivered:

• Brand Strategy

• Brand Identity

• Stationery

• Brochures/Flyers

• Posters

• Banners

• Uniforms

• Vehicle Livery

• Building/Commercial Signage

• Merchandise

• Tone of Voice Guidelines

• Advertising Templates

• Website

• Master Brand Guidelines

• Commercial Signage Guidelines.

Project Team: Tim Wood, James Sterling and David Evans 

Photography: Tim Jones and James Green

Completed at Designworks