Mr Tim Wood
– Brand Systems Architect

With 17+ years of experience across agencies, founder-led businesses and major brands, I help organisations turn brand ambition into clear, scalable systems.

My work sits at the intersection of positioning, identity and implementation – helping brands define who they are, build the right creative frameworks, and apply them with confidence across teams, channels and products.

I’ve partnered with businesses ranging from early-stage ventures to established organisations including Officeworks, Vision Australia and UNSW, creating brand systems that are not only distinctive, but practical and commercially effective.

Today I work with founders, business leaders and internal brand teams who need more than design output – they need a brand system that works.

Contact
LinkedIn

EXPERIENCE

Officeworks

Born Art Supplies

The Cabinet Australia

UNSW Sydney

MEVCO

Roche Building

Moore Park View Hotel

Bangalow Tuckshop

Coca-Cola Amatil

Medical and Aged Care Group

DECCAN

Graham Hobson Refrigeration

Bangalow Childrens Community Centre

Vision Australia

South32

Victoria State Government

USG Boral

oOH! Media

Tim Jones Photography

Gerard Lighting

WPP AUNZ

Yarra Ranges City Council

Delatite Winery

Get Farmed!

Nurture Her Massage

Gracewood Landscapes

Speaker Salvation

Created Connections

Studymate

SERVICES

Brand Positioning

  • Positioning

  • Brand architecture

  • Messaging architecture

  • Naming and taglines

  • Brand audits

Identity Systems

  • Visual identity systems

  • Packaging systems

  • Icon systems

  • Design frameworks

  • Asset families

Brand Activation

  • Web

  • Campaign support

  • Launch assets

  • Sales and marketing collateral

  • Environmental and signage applications

Brand Tools & Governance

  • Guidelines

  • Templates

  • Internal playbooks

  • Content frameworks

  • Rollout tools

WHO I WORK WITH

Founder-led businesses

For businesses that have outgrown DIY branding and need a clearer system to support growth.

Brand leaders and internal teams
For organisations that need stronger frameworks, better consistency, and practical tools their teams can actually use.

Businesses in transition

For brands launching, evolving, repositioning or rolling out across new products, channels or markets.