Bangalow Tuckshop

Re-imagining the classic Australian tuckshop, combining nostalgic charm with modern flair.

The challenge: Bangalow Tuckshop had some brand elements but they were not working cohesively as a system.

The aim: Refresh the brand identity so it was more appealing and provide the brand ‘tools’ and templates for ease of use.

Project requirements:

• Be consistent in application across all channels

• Be functional and appealing

• Have personality 

Creative approach delivered:

• A modern brand identity system that feel fresh and appealing

• Strategic repositioning of brand and marketing executions

• Templates and social media frameworks that make execution easy for the people using the brand

• Give the assets they initially had more purpose and intent

• Shoot food options to establish working image library

Project items delivered: Brand strategy, brand identity design, packaging, social media templates, advertising, website, menu, photo library content, signage design, brand styleguide and social media playbook.