Officeworks

Creating a custom icon system/framework and refreshed design.

The challenge: Officeworks had thousands of icons in use with ‘inconsistent everything’, line weight, fill vs outline, area shape, angles, dimensions and no usage rules.

The aim: Create a user-friendly icon framework and consistent design which was future proof, easy to use and looks great.

Project requirements:

• Needed to align to Officeworks new brand identity

• Be consistent in application across all channels

• Be functional – Work at small and large scale, usable and flexible

• Be contemporary, engaging and have Officeworks personality

• Easy to use by internal team 

Creative approach delivered:

• A stylised user-friendly icon suite

• A future-proof framework that guides the creation and use of icons and supporting information

• Icons that captured Officeworks brand refresh and personality

• Icons that functioned in a consistent manner on website, in-store navigation and descriptive explanatory signage.