Roche Building

Building a business and brand platform from the ground up.

The challenge: To establish a professional modern logo and brand identity that looks great, communicates to the right target market and is something Brad Roche and the team can be proud of.

The aim: To establish a professional modern logo and brand identity that looks great, communicates to the right target market and is something Brad Roche and the team can be proud of.

The approach delivered: The framework and brand creative developed ensured the logo and brand identity: 

• Tied seamlessly to building, construction, and design

• Instilled trust from the get-go

• Stayed bold without overcomplicating things

• Looked great with greys, blacks, and any ‘work gear’

• Had the flexibility to adapt to ‘Brad Roche Building,’ if needed.

Items delivered: Brand identity (logo & symbol design), signage, apparel design, stationery design and website.