MEVCO

Creating a platform for growth and development.

The challenge: MEVCO provides electric Light Vehicle (LV) solutions tailored for mining companies. MEVCO were in a position where the entire brand identity ecosystem required cohesive refinement and development across the business.

The aim: Develop and create key brand identity assets, create uniformity across vehicle decals and establish a strong brand styleguide, signage and vehicle styleguide.

Project requirements:

• Take exisiting brand and develop into a position where the brand could launch cohesively into the next phase marketing and execution

• Refinement and development of key brand assets (logo, symbol, colour palette, fonts, graphic devices, iconography, infographics, photography)

• Development of tone of voice

• Livery tiering document and design

• Linked-in post and pdf templates

• Business card templates

• Signage design framework

• Fact sheets and brochures

• Powerpoint presentation templates

• Proposal document templates

Creative approach delivered:

• Creation of key brand assets and graphic devices which allowed more flexibility in brand marketing

• Development of a broad strong future proof brand foundation

• Strategic ownership of the colour green (and black)

Project collaboration partner: The Cabinet Australia