Graham Hobson Refrigeration

Re-energising a business with a brand refresh.

The challenge: Graham Hobson Refrigeration is an established family-owned South Gippsland business in the heart of Victoria. With a rich history dating back to 1970, GHR has always provided great authentic service, professional and skilled hands-on workmanship and quality products. With this in mind, Josh from GHR was keen to reinvigorate the business with a fresh, modern brand identity design.

The aim:

• Create a professional, modern logo and brand identity that looks great,

• Create a logo and brand identity the GHR team can be proud of,

• Create a logo and brand identity that works on signage.

Project requirements:

• A logo suite that includes logo variations

• Signage

• Website

• Business Suite (business cards/invoice templates)

• Advertising

Creative approach delivered:

• Use of colour green and green variations GHR acronym use

• Have a link to existing...even if it is a little bit

• Design elements – logo design, typeface, colour, orientation (landscape & portrait)

• Demonstration of how brand identity would come to life

• The end result was a bold design that homed in on the idea of ‘Trusted Local’ (service and products).

Items delivered: Brand and product positioning, brand identity, signage, branded livery, business cards, uniforms and brand toolkit document.