The 2020 Lexus Melbourne Cup. Made by you.

The challenge: Each year a new cup is made by a band of people who work together to uphold this tradition. I was commissioned to write a script that captured the making of the Melbourne Cup.

The aim: The year 2020 was a different year for everyone, and we needed to showcase a more emotive side of the People’s Cup.

Project requirements:

• Get people interested in the origin and the making of the Melbourne Cup

• Recognise the real people, challenges and adversity behind the 2020 Melbourne Cup creation

• Showcase the tradition that unites the Aussie nation with joy and tradition

• Use emotive storytelling/narration to engage and bring to life the considered cinematic film. 

Scripts Aim: Remain humble to the pandemic, while still heroing the cup’s journey and its impact on the community.

Script Tone: Traditional, classic, community centred, humble, honest, hard-working, mateship, joyous, prosperous and nostalgic.

Project Title: 2020 Lexus Melbourne Cup – Made By You

Project Team: 

• Creative & Motion: Tim Jones

• Creative: Shae Ryan

• DOP VIC: Aaron Cuthbert & Simon Davies

• Editor: Lucas Vasquez

• Colour: Matt Fezz

• Writer: Tim Wood

• Sound: Smith & Western