Delatite Winery

Brand refresh for natural wines made in Victoria's high country.

The challenge: Delatite Winery required a brand refresh to reflect its values and future biodynamic brand focus.

The aim: Create unity and consistency across all touch points.

Project requirements:

• Brand and creative strategy,

• Wine label framework that reflected product offering and price points.

Creative approach delivered:

• Identity system (a clear family theme) that enabled a label value framework to be developed,

• The Mt Buller hand drawn icon placed above the custom Delatite word-mark to represent the position of the mountain in relation to the winery,

• Handcrafted grapevine illustration, symbolising Delatite’s rich heritage of farming in the region, great love and respect for the land and the biodynamic viticulture practices that allows nature to thrive within the winery.

Items delivered: Brand strategy, brand identity, packaging, stationery, website and brand guidelines.

Project Team: Tim Wood, Derek Carroll, Dominic Guthrie and Peter Singline. 

Completed at Truly Deeply