UNSW Sydney

Creating a custom icon system/framework and refreshed design.

The challenge:

UNSW Sydney was launching a new misconduct reporting system and process and required campaign creative and messaging to educate and inform students, staff, academics and university leadership.

The aim: Communicate that UNSW Sydney is committed to supporting every individual who experiences or witnesses wrongdoing at the University.

Project requirements:

• Education on the types of misconduct that can be reported.

• Establish a degree of trust that UNSW will support them.

• Provide a call to action to report misconduct when or if they experience or witness it. 

Creative approach delivered:

• Highlights key message

• Works within current UNSW Sydney brand framework

• Delivers clear reasons to trust the reporting process and that the focus is on support

• Presents the message in a distinctive way

• Provides clarity on what can be reported and how to report.

Project collaboration partner: The Cabinet Australia and YourCall