







Officeworks. Be Seen.
Business engagement campaign materials to stand out from the noise in-store.
The challenge: Officeworks required in-store signage and online visuals that stood out to business owners.
The aim: Officeworks required an update to in-store business signage which had become old and uninspiring. The new signage required a overarching theme to engage customer and have an easily updatable template structure for;
Logo
Message
Imagery
Project requirements:
Marketing overarching concept development
Signage suite design
Marketing and signage brand assets toolkit
Creative approach delivered:
The framework and creative developed ensured the new signs were;
Flexible in structure, simple and versatile due to the different number off applications
Industry 'unspecific'
Contemporary and engaging
Communicating to customers what size options they have
Gender neutral
Showcased the quality of full colour images