Officeworks. Be Seen.

Business engagement campaign materials to stand out from the noise in-store.

The challenge: Officeworks required in-store signage and online visuals that stood out to business owners.

The aim: Officeworks required an update to in-store business signage which had become old and uninspiring. The new signage required a overarching theme to engage customer and have an easily updatable template structure for;

  • Logo

  • Message

  • Imagery

Project requirements:

  • Marketing overarching concept development

  • Signage suite design

  • Marketing and signage brand assets toolkit

Creative approach delivered:

  • The framework and creative developed ensured the new signs were; 

  • Flexible in structure, simple and versatile due to the different number off applications

  • Industry 'unspecific' 

  • Contemporary and engaging 

  • Communicating to customers what size options they have

  • Gender neutral

  • Showcased the quality of full colour images

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