Born Art Supplies

Creating a standout art supplies brand with personality.

The challenge & aim: Create a new art supply brand and products that effectively appealed to art supply buyers.

Project requirements:

• Engage, inform and inspire artists, and

• Challenge an already existing crowded marketplace.

The approach delivered:

• A brand identity and packaging system that could be implemented in a cohesive way across many art product categories, ranges and price points.

• An intuitive ‘future proof’ packaging design system and framework that Born’s internal team could understand and execute. 

Items delivered: Brand creative strategy, identity development, packaging design, packaging design framework, brand activation ideation and brand guidelines.

The result: Born Art Supplies has become Australia’s number 1 selling art supplies brand in Australia.

Project partner: The Cabinet Australia

Photography: Born Art Supplies in-house team

Logo mark: Jacob Mahoney Creative