The Cabinet Australia – Brand Identity Design
Creating a purpose built strategically-led business brand identity.
The Cabinet – Australia is a small independent consulting business focused on helping Australian organisations improve business performance by improving their brand and customer experience, specifically their strategy and execution.
It is a strategically-led offer that is agnostic about execution and operates from insight through to strategy and supports implementation and measurement. Put simply, The Cabinet – Australia has a real focus on using brand and customer experience as drivers to improve business performance.
It is focused on three key principles:
Insight-led
Outcome-focused
Human-centred
Objective
To establish an identity and communication toolkit that will help formally launch The Cabinet – Australia
Provided a platform to grow as a business and establish a greater presence for communicating the proposition to a broader audience.
Adopt a professional and established approach and requires the necessary identity and tools to support this.
What was required
Brand identity inclusive of logo, colour palette, typefaces, iconography, illustration and photography.
Demonstration of how this would be executed across website, ppt, business card and advertising.
Brand style guide document.
Design Solution
The end result was a bold contemporary design execution appropriate for the marketplace and target audience of the business.
A ‘contemporary classic’ themed brand identity was developed to modernise the business.
A bright professional colour palette with a stand approachable yellow was implemented.
A wise owl was created to form a shorthand symbol for the brand. It represents agility, wisdom, cleverness and collaboration.