Prospectus Algae – Merchandise Design
Marketing brand assets for an Australian based Biotech company specialising in the optimisation of Algae.
Provectus Algae is an Australian based Biotech company specialising in the optimisation of Algae to produce high-value compounds for a broad range of industries and applications.
What was required
Provectus Algae wanted to move away from compulsory staff uniforms and offer an alternative that represents a more progressive creative look.
Objective
To develop and create Provectus Algae marketing apparel that;
utilises current brand assets,
explores and develops new, appropriate brand identity assets,
modernises brand identity application.
Outcome
The creative outcomes developed focused on;
utilisation of Provectus Algae’s tagline ‘Nature, Accelerated’
communication of appropriate process themes ‘made by light’ and ‘algae is only the beginning’