Officeworks required an update to in-store business signage which had become old and uninspiring. The new signage required a overarching theme to engage customer and have an easily updatable template structure for;

• Logo

• Message

• Imagery

What was required

• Marketing overarching concept development

• Signage suite design

• Marketing and signage brand assets toolkit

Design Solution

The framework and creative developed ensured the new signs were; 

• Flexible in structure, simple and versatile due to the different number off applications

• Industry 'unspecific' 

• Contemporary and engaging 

• Communicating to customers what size options they have

• Gender neutral

• Showcased the quality of full colour images

Marketing Concept
Signage Suite Design
Signage Toolkit