Graham Hobson Refrigeration – Brand Refresh
Strategic business and brand refresh for a Gippsland local.
Before & After
Graham Hobson Refrigeration is an established family owned South Gippsland business in the heart of Victoria. With a rich history dating back to 1970, GHR has always provided great authentic service, professional and skilled hands on workmanship and quality products. With this in mind, Josh from GHR was keen to reinvigorate the business with a fresh, modern brand identity design.
Rebrand Objective and Goal
To have a professional, modern logo and brand identity that looks great
Create a logo and brand identity the GHR team can be proud of
Create a logo and brand identity works on signage.
What was required
A logo suite that includes logo variations
Signage
Website
Business Suite (business cards/invoice templates)
Advertising
Design Solution
The designs explored:
Use of colour green and green variations GHR acronym use
Have a link to existing...even if it is a little bit
Design elements – logo design, typeface, colour, orientation (landscape & portrait)
Demonstration of how brand identity would come to life
The end result was a bold design that honed in on the idea of ‘Trusted Local’
Established local with trusted service and products
Quality, reliability, safety and security
Took ownership of ‘Cold’ with a strong icon