2020 Lexus Melbourne Cup by Tim Jones – Brand Video Script
A story that in the face of adversity unites the Aussie nation with joy and tradition.
Project Title
2020 Lexus Melbourne Cup – Made By You
Project Team
Creative & Motion: Tim Jones
Creative: Shae Ryan
DOP VIC: Aaron Cuthbert & Simon Davies
Editor: Lucas Vasquez
Colour: Matt Fezz
Writer: Tim Wood
Sound: Smith & Western
The Brief
I was commissioned to write a script that captured the making of the Melbourne Cup. Each year a new Cup is made by a band of people who work together to uphold this tradition. The year 2020 was a different year for everyone, and we needed to showcase a more emotive side of the People’s Cup.
Get people interested in the origin and the making of the Melbourne Cup
Recognise the real people, challenges and adversity behind the 2020 Melbourne Cup creation
Showcase the tradition that unites the Aussie nation with joy and tradition
Use emotive storytelling/narration to engage and bring to life the considered cinematic film.
Scripts Aim
Remain humble to the pandemic, while still heroing the cup’s journey and its impact on the community.
Script Tone
Traditional, Classic, Community Centred, Humble, Honest, Hard-working, Mateship, Joyous, Prosperous and Nostalgic