Officeworks – Themed Brand Identity Templates
Creating brand identities for 350+ design applications and templates.
Project Overview
Design and modernise Officeworks business identities and marketing template offering which is provided through in-store Print and Copy services. This scope of works included:
350+ applications and templates designed
5 x Themed Brand Identities
Deliverables for each included the design of a logo, colour palette, fonts, photography, marketing materials and stationery templates (over 10 applications for each theme).
8 x Wedding Brand Identities
Deliverables for each included the design of templates – Invitations, Wishing Well, Registry Cards, RSVP Cards, Menus, Accommodation and information cards, Thank You Cards, Save the date cards, Place Cards and Table Numbers.
1 x Generic Business Brand Identity
Deliverables included the design of templates ranging from marketing materials (brochures, flyers etc…) through to signage applications (banners, a-frames point-of-sale etc….).
The template designs needed to establish their own identity and have templated layouts structured in a way that fonts/images/colours were interchangeable for customer customisation.