Completed at Landor
Project Team Tim Wood, James Sterling, Alana McMillan and Jo Cockerill
WPP AUNZ is a group of marketing communications service companies that collaborate to create world-class customer experiences, and are the fifth largest market in the world for WPP. The 2016 Annual Report was the first after the merger of the STW Group and the WPP businesses in Australia and New Zealand in April 2016.
The design aesthetic and communication theme focused on the new networks overall connective capability, strength, ingenuity, creativity, originality, local know-how and global muscle. With smarter ways of working together, knowledge share or ‘Connected Know-How’, the Annual Report communicated how WPP AUNZ were driving WPP’s core strategy of horizontality throughout the newly formed group.
Project items delivered