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Brand Design

Vision Australia Rebrand


Rebranding Australia’s largest provider of disability services to people who are blind or have low vision.
Vision Australia Rebrand

Completed at Designworks
Project Team Tim Wood, James Sterling and David Evans 
Photography Tim Jones and James Green

Vision Australia is Australia’s largest provider of disability services to people who are blind or have low vision. The Vision Australia rebrand required an easily accessible identity for people who are blind or have low vision, and one that better represented the passion, commitment and exciting transformation the organisation was undergoing to improve services and community support.

The new brand design represents the idea of linking Vision Australia’s clients staff, volunteers, donors and community together in a way that benefits people who are blind or have low vision. The rebrand adheres to best practice standards, the colours of yellow, navy and white are high contrast and provide best visibility for the people with vision impairment.

As part of the brand launch, Vision Australia commissioned a series of photography that showcased the new brand visual and strategic direction of the company. The mages included Vision Australia clients, the clients family members, volunteers and Vision Australia team members, all of which are key assets of the brand demonstrating a re-energized organisation whose commitment is to client-centred, empowering and positive outcomes. 

Project items delivered
Brand Strategy, Brand Identity, Stationery, Brochures/Flyers, Posters, Banners, Uniforms, Vehicle Livery, Building/Commercial Signage, Merchandise, Tone of Voice Guidelines, Advertising Templates, Website, Brand Guidelines and Commercial Signage Guidelines.

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