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Brand Design

USG Boral – Echostop


USG Boral Echostop – Making the invisible tangible, to design and control the sound in any space. 
USG Boral – Echostop

by Tim Wood

2 years ago


Completed at Designworks
Project Team Tim Wood, James Sterling, Charlie Rose and Samantha Lewis 

Echostop is a Perforated Acoustic Ceiling tile product by USG Boral used in spaces where acoustical absorption is required, such hospitals, restaurants and schools.

The Echostop campaign objective was to;

  • Build awareness with architects and designers of the new product line and drive sales
  • Communicate USG Boral’s expertise as industry leader and innovator 
  • Promote product by using a competition

Looking to increase awareness of the expanded range of Echostop sound absorptive plasterboards, Designworks developed a campaign concept that made the invisible, tangible. Echostop’s range allows you to design the sound in any space, and bring it to life. The consumer promotion centered on space and sound, allowing for the products to be viewed as architectural success enablers, where the quieter it is, the more you hear. 3D onomatopoeic words absorbed into the ceilings of each execution, tied in with the clean, sharp lines of the panels themselves – making a clear statement about the products appeal.

Project items delivered 
Campaign Strategy, Advertising, Packaging, Posters and Microsite.

 

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