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Brand Design

South32 – Building a brand from the ground up


South32 is built around the simplest of ideas and the most noble of human aspirations, to make a difference.
South32 – Building a brand from the ground up

Completed at Designworks
Project Team James Sterling, Ben Ashton-Bell, Tim Wood, Matthew Smith and Sandy Muir 
Photography Tim Jones

Designworks was approached by BHP to work on a project involving the positioning, naming and identity development for a new entity to be created from the separation of selected assets from the BHP portfolio.

South32 is built around the idea of 'Making a difference from the ground up'. The simplest of ideas and the most noble of human aspirations. Those at South32 endeavour to do this each and every day, from the ground up.

The visual identity system was built around the ‘weave’: a symbol of the strength created when multiple pieces come together to form a connected whole. This is the heart of the brand: its twelve parts or four sections representing any number of different perspectives on what gives the brand its integrity.

Project items delivered
Brand Strategy, Naming, Brand Identity, Microsoft Office and Adobe Indesign Templates (Internal and external brochure and legal documents), Stationery, Uniforms, Vehicle Livery, Building Signage, Commercial Sponsorship and Community Development Project Banners, Donations & Merchandise Templates, Tone of Voice Guidelines, Advertising Templates, Website and Brand Guidelines.

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