Primary Code was created as a after school coding class in which kids work in teams to problem solve using robotics and basic coding. I was engaged to help launch the business by providing strategic brand thinking and outcomes. A part of the process was the establishment of the business name. The business name 'Primary Code' was settled on, as it reflected the age group/target audience and tasks of the classes. Primary Codes main communication avenues were to be on Facebook, Instagram etc, so the name had to be an easy get.
The brand identity developed uses coding icons, robotic visual illustrations, and has a fun engaging colour palette and typeface. The brand design developed strategically stands out within the marketplace as it is smart, bold and identifiable.
Project items delivered
Brand Identity, Packaging, Brochures/Flyers, Posters, Website and Brand Style Guide.