Dietitian Crohns Colitis Australian Network
I was approached to develop logo and brand design for Dietitian Crohn's Colitis Australian Network (or DECCAN). The design concepts were to explore logo iconography, logotype and typefaces, colours and orientation (landscape & portrait).
The design considerations required alignment with the DECCAN's Core Values (Quality, Integrity, Interdisciplinary, Excellence, Mentorship and Discovery) and Mission (A collaborative health care network where person with IBD in Australia has equitable access to and receives safe, efficacious, evidence based and high-quality nutritional care).
The brand design developed targeted Dietitian's actively treating adults with IBD and within the IBD community across Australia, while promoting team work and the passion associated within the Dietitian Crohn's Colitis Australian Network.
– Lowercase name - more approachable and friendly
Project items delivered
Brand Identity, Icon Suite, Business Card, Brochures, Van and Website.