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Brand Design

Dietitian Crohn's Colitis Australian Network

Dietitian Crohn's Colitis Australian Network

Dietitian Crohns Colitis Australian Network

I was approached to develop logo and brand design for Dietitian Crohn's Colitis Australian Network (or DECCAN). The design concepts were to explore logo iconography, logotype and typefaces, colours and orientation (landscape & portrait).

The design considerations required alignment with the DECCAN's Core Values (Quality, Integrity, Interdisciplinary, Excellence, Mentorship and Discovery) and Mission (A collaborative health care network where person with IBD in Australia has equitable access to and receives safe, efficacious, evidence based and high-quality nutritional care).

The brand design developed targeted Dietitian's actively treating adults with IBD and within the IBD community across Australia, while promoting team work and the passion associated within the Dietitian Crohn's Colitis Australian Network.

Key points of logo design are as follows;
– Collaborative Network
– Australia Shape
– Abstract External Tube
– Multiple 'Dietitian's make the network - two 'D' shapes connecting.
– Colour is based on the Australian gum leaf flower pink.

– Lowercase name - more approachable and friendly

Project items delivered
Brand Identity, Icon Suite, Business Card, Brochures, Van and Website.

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