Completed at Designworks
Project Team Tim Wood, Jacob Mahoney, James Sterling, Joshua Hick and Holly Gibson
Building on Crompton's heritage, we developed a market leading transformational brand that pushes the boundaries of what a lighting identity can be. Contemporary, energetic and dynamic while still accessible, Crompton's brand identity captures the mind and inspires our imagination.
Gerald Lighting approached Designworks to rebrand and refresh its aged 'business-to-business' product brand. The challenge was: create a brand that is stylish, functional, educational and inspiring, reposition Crompton to a 'business-to-consumer' brand, and revitalise the Crompton brand ensuring it is relevant to today’s retail market.
The brand identity and packaging system developed inspires through emotive brand assets (patterns, photography and iconography) and educates target audience in marketing collateral and 'on pack' information.
Project items delivered
Brand Positioning, Packaging Positioning/Segmentation, Brand Identity, Brochures, Uniforms, Packaging Templates, Advertising, Website and Brand Guidelines.
Before:
After:
