Created Connections is a start-up Yoga Nutrition and Wellbeing business created by Katherine Cacavas. With a long standing working relationship with Katherine, I was brought into the brand project to work along side Phillipa from Laiika the Label to finalise Created Connections look and feel, providing a brand design solution that could flex with current and future business aspirations.
Brand Design Objective
- Captured the essence of the business, it's current state, and future aspirations
- Provide brand identity concept options that make best use of the double frangipani icon and portrait illustration developed by Phillipa
- Move the business forward, provide a new momentum and energy with the excitement of a great looking brand identity and design.
What was required
- A logo suite
- Brand identity system and look and feel
- Business Card and website design
The logo design solution uses a custom modern typeface balanced with a larger 'Created' word mark. There is an intentional subtle emphasis on the word 'EAT' to tie into the nutrition layer of the business.
The brand visual identity solution uses large typography with the complementary colour palette and focusses on injecting Founder Katherine's storytelling and language into the brand.
Project items delivered
Brand Logo and Identity, Brand Activation Ideas, Business Cards, Brand Overview and Toolkit Document.