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Brand Design

Brand Victoria – Bringing back the big 'V'


Developing a single unifying brand for Victoria
Brand Victoria – Bringing back the big 'V'

Completed at Designworks
Lead Designer
Jacob Mahoney 
Project Team Clinton Duncan, James Sterling, Luke Vano, Ali Ozden, Jerome Lousick, Tim Wood, Charlie Rose, Samantha Lewis, Holly Turpin and Brad Doble

Designworks was approached by the State Government of Victoria to develop a single unifying, overarching brand for Victoria to promote tourism, trade, investment, immigration, development, major events and service delivery to the people of Victoria. The designed brand architecture organised the entire framework of the State Government s departments unifying the brand portfolio, focusing Victoria’s (and Melbourne's) profile in Australia and overseas.

Project items delivered
Brand Strategy, Architecture and Narrative, Brand Identity, Brochures, Advertising, Banners, Signage, Website and Brand Guidelines.

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