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Photoshoot Art Direction

USG Boral – Sheetrock

New brand assets (photography and advertising material) for USG Boral Sheetrock Brand.
USG Boral – Sheetrock

Completed at Designworks
Project Team Tim Wood and Holly Gibson 
Photography Tim Jones

Designworks was approached by USG Boral to establish brands assets for advertising communications for the new SHEETROCK® BRAND lightweight paper face cove cornice, ceiling boards, wall boards and BaseCote® plaster base. The photography used real life talent and situations to highlight key product lightweight and ease of use characteristics. 

Project items delivered 
Photography, Advertising and EDM. 

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